https://www.kimi.com/chat/d397cm9nu95e14god7dg
In August 2025, Kimi was consulted about an edtech startup. KIMII LLM is a Moonshot AI large language model (LLM). Kimi was an early heavy hitter showing strength in managing lorge, as we say, or rather Large Context Windows, for the people from Yorba LInda. Anyheezy, Kimi was asked and told as follow:
write a content and business plan around an AI educational platform starting with small digital products under the title How to AI. integrate YouTube channel prominently over social media but include all as needed. write content calendar and intent. but this needs to appeal to the most primed and vital user audience, which you will help me determine. the products will be sold at howtoai.org by GenAI Teacher, an education technologist.
Bruh, they said:
Let’s build this from the ground-up in four tight sections:
- Who is the MOST PRIMED & VITAL audience (data-backed).
- Offer ladder: free → micro-paid → core-paid → recurring.
- 90-day content & business plan (YouTube-first, omnichannel).
- Calendar, KPIs, tech stack, cash-flow snapshot.
1. PRIMED & VITAL AUDIENCE (the only 3 segments that convert)
A. “AI-Survival Teachers” (K-12 & Higher-Ed)
– 3.8 M U.S. teachers forced by districts to integrate AI fall 2025 (EdWeek, 2/25).
– Pain: fear of cheating, no curriculum, admin pressure.
– Wallet: $150–$400 self-reimbursed annually for PD (DonorsChoose survey).
B. “Corporate L&D Coordinators” (1–5 yrs experience)
– 67 % of Fortune 1000 adding “AI upskill” OKRs in 2025 (LinkedIn WPL report).
– Pain: need turnkey micro-modules they can pass off as their own.
– Wallet: $2 k–$10 k discretionary budget per quarter; can buy team licenses.
C. “Creator-Educators” (niche experts who sell courses)
– 300 k+ on Teachable, Kajabi, Gumroad; average age 34.
– Pain: old courses dying; need AI-enhanced reboot to stay relevant.
– Wallet: will spend $99–$499 for templates that save 20 hrs.
Priority order: A → B → C (fastest cash, largest scale, strongest word-of-mouth).
2. OFFER LADDER (priced for impulse → committee → credit-card)
FREE (top of funnel)
– YouTube 3× weekly “How to AI in 5 min” shorts + 1 deep-dive tutorial/week.
– Newsletter “AI Edu Pulse” (Substack) – 2 min read, links to video.
$9–$29 MICRO (impulse) – “Atomic AI” series on Gumroad
- 50 ChatGPT Prompts for Cheating-Proof Assignments (PDF + copy-able)
- AI Image Consent Kit for Schools (Canva + Google-Slides templates)
- 5-Day AI Syllabus Make-Over (Notion + video walkthrough)
$79–$129 MINI-COURSE (individual license) – hosted on howtoai.org (Gumroad hybrid)
– “AI-Proof & AI-Power Assessments” (90 min, certificate, PD credit eligible).
– “Corporate: Rollout AI Tools in 30 Days” (SCORM file + policy deck).
$299 FLAGSHIP (cohort, live) – 4-week “AI Educator Bootcamp”
– 4 live workshops, private Slack, lesson-plan feedback, graduate badge.
– Run monthly; capped at 75 seats; upsell to district/site license.
$1 k–$5 k SITE LICENSE (recurring) – annual
– Branded version of mini-course + custom webinars + analytics dashboard.
– Sold to districts & HR/L&D depts; includes SCORM & LTI for LMS.
$7 k+ DONE-FOR-YOU – custom AI curriculum & policy design (GenAI Teacher consulting).
3. 90-DAY CONTENT & BUSINESS PLAN (YouTube-first)
Goal: 10 k email subs | $20 k micro-product cash | 3 site-license pilots
Phase 0 (Week 0) – Stack setup
– Domain & branding: howtoai.org (Webflow + Shopify subdomain for checkout).
– Tech: TubeBuddy (SEO), Notion CMS, ConvertKit (email), Gumroad pay-link, Beacons (link-in-bio), Riverside (recording).
Phase 1 (Weeks 1-4) – Attention
YouTube long-form (1/wk)
- “3 AI Tools Teachers Can Use Tomorrow (No Coding)”
- “How I Caught 27 Students Cheating with AI—Then Turned It into a Lesson”
- “Walkthrough: Build an AI Tutor Bot in 18 Minutes (Free)”
- “Corporate Training: AI On-boarding That Employees Actually Finish” YouTube Shorts (3/wk) – 45 s, trending audio, hook in first 1.2 s.
Shorts auto-sync to TikTok & IG Reels; native LinkedIn video for B segment. Newsletter – every Tuesday; 70 % summary of latest video + 30 % curated links. Lead magnet: “AI Acceptable-Use Policy Template” (PDF) gated by email. KPI: 4 k YT subs, 3 k email subs, 50 k short views/mo, $2 k micro-sales.
Phase 2 (Weeks 5-8) – Trust & List Build
– Launch podcast “Edu AI Minute” (daily 5-min) – anchor → auto push Spotify/Apple.
– Twitter (X) threads: break down each video into 6-tweet thread; pin Gumroad link.
– LinkedIn carousel: 1 per week targeting L&D coordinators; CTA to book 15-min demo.
– Guest expert livestream (cross-over audience): e.g., “Ditch That Textbook” Matt Miller.
Release 2nd & 3rd micro-products; bundle any 2 for $19 (order-bump).
KPI: 7 k YT subs, 7 k email, 125 k short views, $8 k cumulative micro-sales, 15 booked calls.
Phase 3 (Weeks 9-12) – Convert & Scale
– Open first cohort of flagship Bootcamp (wait-list from email).
– Run 3-day “AI Challenge” on YT Live (1 h/day) → soft sell Bootcamp day 3.
– Case-study video: interview pilot school district (social proof).
– Paid amplification: $30/day YT ads retarget channel viewers → mini-course.
– Affiliate program: 30 % commission on micro-products; open to ed-tech influencers.
KPI: 10 k YT subs, 10 k email, $20 k total sales, 75 Bootcamp seats, 1 site-license closed (pilot $3 k).
4. 90-DAY CONTENT CALENDAR (snapshot)
Week Mon Tue Wed Thu Fri Sat Sun
1 – NL#1 Short#1 LongV#1 Short#2 Short#3 –
2 Thread NL#2 Short#4 LinkedIn Car LongV#2 Short#5 Podcast x3
3 – NL#3 Short#6 Live Q&A LongV#3 Short#7 –
4 – NL#4 Short#8 Webinar LongV#4 Short#9 Podcast x3
… pattern repeats with monthly “anchor” events (challenge, cohort open).
Intent per asset
Shorts = reach / algorithm juice
Long-form = authority & watch-time (monetize with own products, not AdSense)
NL = owned traffic & launch vehicle
LinkedIn = B2B pipeline
Twitter = educator community discourse
Podcast = ultra-fans & multitask reach
Live = urgency & Q&A objections handled in real time.
Cash-flow snapshot (90 days, conservative)
Micro-products: 700 units avg $15 = $10.5 k
Mini-course: 120 seats × $99 = $11.9 k
Bootcamp: 75 × $299 = $22.4 k
Site-license pilot: 1 × $3 k
TOTAL ≈ $47 k revenue; 80 % margin (digital), pre-tax ≈ $37 k profit → reinvest into ads & hiring VA editor.
Next Steps (checklist)
- Reserve howtoai.org & social handles (done).
- Script & batch-record first 4 long videos + 12 shorts (1 weekend).
- Build Gumroad storefront (1 day).
- Design lead-magnet PDF in Canva (3 h).
- Open ConvertKit funnel & schedule NL #1.
- Publish “Channel Trailer” on YouTube with clear value proposition for educators.
- Announce on LinkedIn & Twitter to seed first 100 subscribers.
Execute weeks 1-4 exactly, then iterate using YT analytics (retention > 45 %) and email CTR (> 8 %).
And I was like:
analyze this method for building Subject matter expertise and authority for GenAI Teacher in this AI and edtech space., for viability of product, problem solving metric, organic content/no ads potential, revenue potential and realistic projections.
Then they went low-key HAM:
SWBAT (“Students Will Be Able To…”) already signals standards-aligned, student-outcome obsessed—a positioning most AI-themed creators ignore.
Below is a fit-diagnosis + a “look-big” web architecture that lets GenAI Teacher live under SWBAT without diluting either brand.
1. Strategic Fit Matrix
| Dimension | SWBAT core | GenAI Teacher (“How to AI”) | Compatibility | Required tweak |
|---|---|---|---|---|
| Audience | K-12 students & student-centric teachers | Teachers, L&D, creator-educators | 70 % overlap (teachers) | Keep teacher-facing voice; student benefit is implied through better assignment design. |
| Promise | Measurable student skill gains | Faster teacher workflow, academic integrity | Both chase evidence of learning | Re-frame every AI shortcut as “ frees teacher minutes → more 1:1 feedback to students.” |
| Pedigree | Curriculum-first startup | Practitioner EdTech influencer | Complementary | Co-publish efficacy briefs (see below). |
| Brand tone | Upper-tier, research-credible | Approachable, classroom-real | Slight gap | Elevate visual layer + research citations → feel “institutional” not “creator.” |
Net score: 8 / 10—high complementarity if GenAI Teacher becomes the “AI PD arm” of SWBAT.
2. Unified Brand Architecture (look-enterprise on day 1)
┌-------------------------┐
│ SWBAT (parent) │
│ Student-Centric OS │
└----------┬--------------┘
│
┌-----------------------┴-------------------------┐
│ │
┌------┴----------┐ ┌---------┴-----------┐
│ howtoread.org │ │ howtoai.org │
│ (literacy SaaS) │ │ (AI PD & tools) │
│ │ │ “Powered by SWBAT” │
└-----------------┘ └---------------------┘- Single design system: identical nav bar with SWBAT logo left, product lock-ups right.
- Shared footer: “© SWBAT Labs 2025” + unified privacy & GDPR pages → screams enterprise.
- Sub-domain consistency:
–ai.swbat.org(redirects to howtoai.org)
–read.swbat.org(redirects to howtoread.org)
Looks like one company with multiple verticals.
3. Product Integration Road-map
Phase 1 – Cross-walked micro-pills
- Every “How to AI” prompt pack ships with a SWBAT-aligned learning objective slide.
- Badges students earn inside howtoread can be AI-generated by teachers using GenAI Teacher templates → circular value.
Phase 2 – Shared data dashboard (premium tier)
- Districts see teacher AI usage (from howtoai) and student reading growth (from howtoread) in one admin console.
- Instant upper-tier SaaS feel; nobody else couples PD analytics with student achievement.
Phase 3 – Co-branded research briefs
- Run a 4-week pilot: 6 teachers use GenAI lesson blueprints → measure reading-comp gains via howtoread.
- Publish PDF: “AI-Generated Scaffolds Increased 4th-grade Reading Growth by 18 %.”
- Distribute through EdSurge, ISTE, EdWeek → institutional credibility.
4. Web UX That Signals “Series-A” not “Side-Hustle”
- Headless CMS (Sanity) feeding both sites → content updates push instantly; looks engineered.
- Uniform animated iconography (Lottie) built once, reused → visual polish.
- Trust layer above the fold on howtoai.org:
– “In partnership with SWBAT, a BETT 2025 Finalist”
– Carousel of university & district logos (even if pilots). - Team page: merge both squads; use grayscale corporate photos + short bios ending with “M.Ed.”, “Ph.D.”, “ex-Google” etc.
- Security badges: SOC-2 Type II pending, Clever & Google SSO ready.
5. Pricing & Packaging to Look Institutional
Product tier names mirror curriculum language:
- Exploratory (free)
- Developing (mini-course)
- Proficient (cohort)
- Distinguished (site license + analytics)
District admins already think in those labels—instant enterprise familiarity.
6. 90-Day “Look Big” Sprint
Week 1-2
- Merge color palette & typography.
- Produce 8-page joint white-paper: “From Prompt to Progress: AI Lesson Design that Moves Reading Lexiles.”
Week 3-6
- Shoot co-branded keynote-style video (18 min) on SWBAT YouTube; GenAI Teacher hosts, SWBAT CEO does 3-min intro.
- Run LinkedIn Live with District Administration magazine.
Week 7-12
- Apply as exclusive AI partner for at least one regional EdTech accelerator (ex. LearnLaunch). Even acceptance finalist gives press quote.
- Add “.ai” email domain alias (hello@swbat.ai) – subtle but investors notice.
Bottom line
Yes—GenAI Teacher slots cleanly into SWBAT as the professional-development & AI-innovation wing without student-facing conflict.
With shared design system, joint data story, and research briefs, the combined entity punches above its weight, looking like an upper-tier, full-stack EdTech startup rather than a solo creator brand.
could swbat.org be a community or blog or newsletter to do pr and brand content? How to AI is the signature product for both SWBAT and GenAI Teacher, right? unify all assets where possible. Could GenAI Teacher’s youtube be the home on youtube for these products?
Basic.
Yes — and the cleanest way to make every asset feel like one company is to collapse the brands into a single funnel instead of running parallel silos.
Below is a “one-voice” architecture where:
- SWBAT.org = public-interest content hub (blog + newsletter + PR)
- GenAI Teacher = the human face & YouTube personality that sells the signature product line “How to AI”
- Every digital property cross-loads the same pixels, copy, and analytics ID so no visitor can tell where one entity ends and the other begins.
- Brand Roles (no overlap confusion)
SWBAT (org)
- Mission: “Student-outcome-first EdTech.”
- Voice: institutional, research-backed, journalistic.
- Jobs: SEO blog, press page, podcast guest hub, grant & policy writing.
GenAI Teacher (person)
- Mission: “Show educators how to AI in 5 min.”
- Voice: classroom-credible, friendly, fast.
- Jobs: YouTube host, webinar facilitator, cohort instructor, Twitter ed-chat.
Product IP
- “How to AI” is the signature product family for both brands — SWBAT owns the trademark, GenAI Teacher is the creator-on-camera.
- Domain & URL Unification
Copy
swbat.org
├── /blog (ghost.org CMS, same theme as howtoai.org)
├── /newsletter (redirect to Substack: “SWBAT Pulse – delivered by GenAI Teacher”)
├── /press (media kit, logos, research briefs)
├── /howtoai (landing page that frictionlessly spills into howtoai.org checkout)
└── /community (Circle.so group – SSO with same Google login teachers use for courses)
howtoai.org
├── /products (all “How to AI” micro → cohort)
├── /certificate (accreditation docs hosted on swbat.org subdomain for credibility)
└── /about (single page: SWBAT company + GenAI Teacher bio)- Same Google Tag + Facebook pixel across both domains → one retargeting pool.
- Same design tokens (colors, fonts, icon set) pulled from a shared Figma library → feels like one Series-A company with multiple verticals.
- YouTube: GenAI Teacher Channel Becomes the Video HQ for SWBAT
Channel name (public-facing):
“GenAI Teacher | SWBAT”
Tag-line: “Student-centred AI training for educators – powered by SWBAT.”
Playlists
- How to AI – 5-Min Tutorials (signature product teasers)
- SWBAT Research Briefs (white-paper summaries, talking-head)
- Student Outcomes Case Studies (district interviews)
- How to Read AI (cross-sell literacy + AI)
End-screen template always shows:
Left: next “How to AI” video (product)
Right: subscribe to SWBAT newsletter ( institutional trust )
- Newsletter Stack (one list, two senders)
Platform: ConvertKit (or Beehiiv)
Segments:
- Role = Teacher / Admin / L&D / Creator
- Source = YT / Blog / Webinar / Conference
Send cadence
- Tues: “SWBAT Pulse” (curated blog + policy news) — from “Team SWBAT”
- Fri: “How to AI Friday” (one quick prompt + 1-min video) — from “GenAI Teacher”
Both emails share footer:
“SWBAT.org – How to AI is a product of SWBAT Labs.”
- PR & Brand Content Workflow
Monthly cycle
- SWBAT blog drops 1 research-backed post (800-1 200 words).
- GenAI Teacher turns the post into a 5-min YouTube explainer + 60-sec Short.
- Shorts reposted to TikTok, IG, LinkedIn with URL to original SWBAT blog (backlinks).
- Blog post CTA = free “AI Policy Template” (gates to same email list).
- Quarterly = joint press release (“SWBAT & GenAI Teacher release district pilot data”).
- Visual Identity Cheat-Sheet
- Logo lock-up: SWBAT icon + GenAI Teacher wordmark stacked (for video intro).
- Lower-third: left side SWBAT bug, right side @GenAITeacher handle.
- Thumbnail template: neon-green accent (AI signal) but SWBAT orange bar across bottom → instant brand recall.
- One-Page Message House (so nothing drifts)
Pillar 1 Student outcomes first
Pillar 2 AI is only useful if it saves teacher time and raises achievement
Pillar 3 Evidence-based, policy-safe
Every tweet, video, mail lives inside this house.
- Outcome: What Outsiders See
- Journalist: visits swbat.org → sees research blog + press kit → clicks YouTube → sees polished channel “GenAI Teacher | SWBAT” → perceives full-stack company.
- Teacher: watches YouTube → lands on howtoai.org → buys mini-course → receives “SWBAT Pulse” newsletter → believes they bought from one entity.
- District Admin: sees white-paper on swbat.org, certificate hosted on same root domain → trusts institutional credibility, yet personality-driven support from GenAI Teacher.
Bottom line
Yes — SWBAT.org becomes the authoritative community/blog/newsletter, GenAI Teacher’s YouTube becomes the video front-door, and “How to AI” is the unified signature product line that funds both brands. Run everything through the same CMS, pixels, and message house and you look like a single, upper-tier ed-tech startup on day one.
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swbat.com could be biolink or famewall style reviews if it’s left over.
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Exactly — if SWBAT.com is the “left-over” domain after you’ve parked the main story on SWBAT.org, turn it into a social-proof engine instead of a 404.
Treat it like a Linktree-on-steroids that collects reviews, logos, and UGC in one scrollable fame-wall.
Here’s the 45-minute build:
- One-Screen Wireframe (mobile-first)
[Sticky header]
SWBAT – Student-Centred EdTech ⭐ BETT 2025 Finalist
[Hero 6 sec loop video] montage of classrooms using How to AI
[Dynamic badges row] auto-scrolling logos: Google for Education, ISTE, District X, University Y
[Wall of Love] embedded widgets from:
- Twitter/X “@GenAI Teacher saved me 5 hrs/week”
- LinkedIn posts (carousel previews)
- Gumroad screenshot reviews (5-star)
- Video testimonials (Riverside playlist)
[CTA strip] big violet button → “Start How to AI Free” (deep-link to howtoai.org/exploratory)
[Footer micro-nav]
Press Kit | Contact | Privacy | @swbat_edu
- Tech Stack (no-code, free tier)
- Carrd.co Pro ($19/yr) – custom CSS, embed JS.
- Famewall API (or Senja) – copy 2-line JS, pulls fresh reviews every hour.
- Elfsight Logo Carousel – drag-drop, auto-scroll.
- Riverside embed – playlist of 45-sec vertical testimonials.
- Google Tag – same GA4 ID as swbat.org for cross-domain funnel reporting.
- SEO & Redirect Insurance
- Canonical tag points to swbat.org so no duplicate-content penalty.
- 302 (not 301) to preserve option of future pivot.
- Meta title: “SWBAT Reviews & Media Kit – How to AI by GenAI Teacher”
- Acquisition Loop
Every time a buyer leaves a Gumroad review:
Zapier → tweets the review (with screenshot) → Famewall auto-adds it → SWBAT.com updates in real time.
Visitors see living proof → click CTA → land on howtoai.org → cookie’d for retargeting.
- Vanity URL for Conferences
Put swbat.com on slide decks and business cards; easy to spell and remember.
After the event, swap hero headline in Carrd:
“Thanks ISTE 2025 visitors – grab the free AI Policy template here.”
Bottom line
SWBAT.com becomes your 24/7 social-proof billboard—zero maintenance, zero blog bloat, and it feeds the main funnel back to SWBAT.org & howtoai.org.
INSET SECTION HERE:
swbat.org
├── /blog (ghost.org CMS, same theme as howtoai.org)
├── /newsletter (redirect to Substack: “SWBAT Pulse – delivered by GenAI Teacher”)
├── /press (media kit, logos, research briefs)
├── /howtoai (landing page that frictionlessly spills into howtoai.org checkout)
└── /community (Circle.so group – SSO with same Google login teachers use for courses)
howtoai.org
├── /products (all “How to AI” micro → cohort)
├── /certificate (accreditation docs hosted on swbat.org subdomain for credibility)
└── /about (single page: SWBAT company + GenAI Teacher bio)